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Sian Jane Photography

A custom-built photography portfolio that loads instantly, stands out in search results, and turns browsers into bookings

Industry: Photography
Timeline: 3 weeks
Sian Jane Photography - A custom-built photography portfolio that loads instantly, stands out in search results, and turns browsers into bookings

The Challenge

Sian has photographed luxury weddings across Surrey and Kent for 17 years. Her work is stunning. But her Squarespace site made her invisible. Generic template, slow on mobile, buried in search results. When engaged couples searched "Surrey wedding photographer" on their phones, she wasn't showing up. Result: fewer enquiries, missed bookings. The brief: build a site as premium as her photography, optimise it to compete in local search, and convert browsers into bookings.

  • Protect existing Google rankings during the migration
  • Optimised to rank for wedding photographer searches across 20+ Surrey and Kent towns
  • Load instantly on phones—where couples actually browse
  • Look premium, not like a cheap template
  • Make it dead simple for couples to get in touch
  • Meet legal accessibility requirements (UK Equality Act)

The Solution

Built a fast, premium site designed to convert browsers into bookings. Implemented structured data so Google can display her 5-star reviews, pricing, and location directly in search results—making her stand out before anyone clicks. Added semantic HTML markup that AI search engines like ChatGPT and Perplexity can understand. Protected her existing Google rankings with 25+ redirects from old Squarespace URLs. Site loads in under 1 second on mobile—couples see her work immediately, no loading spinner.

Services Provided

Discovery & StrategyDevelopmentGrowth & MarketingSupport & Evolution

Results Achieved

Performance

<1s
Mobile Load Time
Portfolio appears instantly on 4G—couples see her work before they bounce
Custom
Professional Design
Bespoke design reflecting 17 years of high-end wedding photography
83% faster
Image Quality
Optimised images load instantly without visible quality loss
1-Click
Contact Simplicity
Enquiry form accessible from every page—no hunting for contact details

SEO & Search Visibility

Enabled
Rich Search Results
5-star reviews, pricing, location display in Google search results
20+ towns
Service Area Coverage
Optimised for Surrey & Kent local searches (Guildford, Farnham, Reigate, etc.)
Yes
AI Search Ready
Structured for ChatGPT and Perplexity queries about Surrey wedding photographers
Zero downtime
Migration Impact
Site never went offline—25+ redirects protect existing Google rankings

Accessibility & Compliance

WCAG 2.2 AA
Legal Compliance
Meets UK Equality Act requirements—site is accessible to all visitors
Optimised
Mobile Experience
Easy to browse on phones where couples actually search for photographers
AAA level
Readability
Text contrast exceeds standards—easy to read in all lighting conditions
Intuitive
Navigation
Portfolio, pricing, contact—everything couples need is easy to find

Key Achievements

Structured data implemented for Google rich results—5-star reviews, pricing, location display
Semantic HTML markup for AI search engines (ChatGPT, Perplexity)
Instant mobile loading—couples see her portfolio immediately, no loading spinner
Local SEO optimised for 20+ Surrey and Kent towns across her service area
Strategic redirects from old Squarespace URLs to protect existing rankings
Premium custom design that reflects 17 years of high-end wedding work
Simplified enquiry process—couples can find her contact details and book without obstacles
Full WCAG 2.2 Level AA accessibility compliance (UK Equality Act)

Technology Stack

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