Real-world insights from building high-performance web applications. Learn from our experience with modern web standards, performance optimization, and data-driven development.
Subscribe via RSSYour marketing director asks a simple question: "Which campaign drove that £50,000 sale?" If you're using last-click attribution, you're probably giving credit to the wrong channel. 63% of businesses...
Your site scored perfectly on First Input Delay. Then on 12 March 2024, Google replaced FID with Interaction to Next Paint (INP) as an official Core Web Vital. Your scores tanked. [redBus optimised t...
77% of B2B buyers refuse to make a purchase without personalised content. 86% of B2B customers expect personalisation when they visit your website. Only 40% of B2B marketers deliver it effectively. T...
Search has changed dramatically in the past few years. In 2020, Google held over 92% of the market and we all optimised for one engine. Today, ChatGPT serves 800 million weekly active users, Perplexit...
Your CTO wants to rebuild the website using "headless" architecture and "JAMstack." You've seen the buzzwords in every tech blog for the past two years. But when you ask for the business case, you get...
The European Accessibility Act became enforceable on 28 June 2025. That was four months ago. If you're a UK business serving EU customers and your website isn't WCAG 2.2 Level AA compliant, you're ope...