Insights & Articles

Real-world insights from building high-performance web applications. Learn from our experience with modern web standards, performance optimization, and data-driven development.

Subscribe via RSS

13 November 202519 min read

Building AI-Powered Features into Next.js: A 2025 Guide for UK Businesses

Your CTO wants to add AI features. Your product team sees competitors launching chatbots, semantic search, and content generation tools. The pressure is building to "do something with AI." Here's the...

ai-integrationnextjsb2b-saas

Read article

3 November 202531 min read

9 Out of 10 Website Migrations Damage SEO—Here's How to Avoid Losing 50% of Your Traffic

Only 1 in 10 website migrations result in improved search engine rankings. Nine out of ten fail. They damage SEO, lose organic traffic, and waste tens of thousands of pounds. One large retailer lost ...

seowebsite-migrationtechnical-seo

Read article

1 November 202529 min read

Your Contact Form is Killing 67% of Leads: The Data-Driven Guide to Form Optimization

81% of people abandon a form after beginning to fill it out. Your contact form converts at 1-3% on average. Industry leaders using optimised multi-step forms hit 13.85%. That's not a small gap—it's a...

conversion-optimisationform-designgdpr-compliance

Read article

27 October 202523 min read

How Much Does Web Development Cost in the UK? A Complete 2025 Pricing Guide

Here's the uncomfortable truth about web development pricing: that £500 website will cost you £253,000 more than a £25,000 professional site over five years. Not because of hosting fees or maintenanc...

web-developmentpricinguk-market

Read article

23 October 202530 min read

Marketing Attribution 2025: Why 63% Can't Prove ROI (And How Multi-Touch Attribution Fixes It)

Your marketing director asks a simple question: "Which campaign drove that £50,000 sale?" If you're using last-click attribution, you're probably giving credit to the wrong channel. 63% of businesses...

analyticsroiattribution

Read article

19 October 202515 min read

Core Web Vitals 2025: Why INP Replaced FID as a Google Ranking Factor (And How to Optimise for It)

Your site scored perfectly on First Input Delay. Then on 12 March 2024, Google replaced FID with Interaction to Next Paint (INP) as an official Core Web Vital. Your scores tanked. [redBus optimised t...

core-web-vitalsinppage-speed

Read article

12 October 202518 min read

B2B Website Personalization: Why 77% of Buyers Won't Purchase Without It (But 53% Say You're Doing It Wrong)

77% of B2B buyers refuse to make a purchase without personalised content. 86% of B2B customers expect personalisation when they visit your website. Only 40% of B2B marketers deliver it effectively. T...

personalizationb2b-marketingconversion-optimisation

Read article

8 October 202521 min read

Modern SEO: Optimising for AI Search Engines in 2025

Search has changed dramatically in the past few years. In 2020, Google held over 92% of the market and we all optimised for one engine. Today, ChatGPT serves 800 million weekly active users, Perplexit...

seoai-searchstructured-data

Read article

5 October 202516 min read

Headless CMS & JAMstack: Why 61% ROI and 58% Time Savings Are Driving the £2.3B Shift

Your CTO wants to rebuild the website using "headless" architecture and "JAMstack." You've seen the buzzwords in every tech blog for the past two years. But when you ask for the business case, you get...

headless-cmsjamstackperformance

Read article

1 October 202516 min read

WCAG 2.2 Compliance After the June 2025 Deadline: What UK Businesses Need to Know

The European Accessibility Act became enforceable on 28 June 2025. That was four months ago. If you're a UK business serving EU customers and your website isn't WCAG 2.2 Level AA compliant, you're ope...

accessibilitywcagcompliance

Read article